Effectively Optimizing Your PPC Landing Page

Creating a successful PPC campaign takes patience, consistency and yes, a good landing page. There is nothing worse than working hard at PPC and getting nowhere due to lack of conversions. Therefore, effectively optimizing your landing page is the key to long term success.

We know that anything you spend with PPC advertising needs to bring you some kind of profit. So then you will naturally seek to extract the greatest returns from your landing pages. In that consideration, be sure you never present the visitor with an excessive number of choices. But you should provide multiple ways for your prospect to convert. This is so because different types of links attract different people. The best approach to your overall landing page design is to base it on what you think will work for the market, in general. Another important item is to avoid making people do too much work. So do not forget those basic principles of uncomplicated landing page experience. Don't complicate things just to satisfy everyone that lands on your page - maintain a balance.

Most people appreciate a good user experience, and so your landing page needs to look the part. People use different monitor resolution settings, and that is something you need to check for your landing pages. Be sure to do a cross browser check because many times sites and landing pages will appear differently. You obviously don't want any of your page elements to break down or look bad in different browsers. These are the factors you must consider because they will impact your conversion rates. Besides doing this, make sure your call to action is above the fold of your landing page.

When your visitor lands on your page, they should see it right away. The same holds true for everything else that is critical to conversions.

How fast or slow your landing page loads into the browser will factor into your Adwords PPC quality score. Avoid using images that take long to load, a ten second and under load may be all right. To be on the safe side, do not exceed five seconds with your landing page loading. You may have to be careful about flash objects as they can add a lot to the file and load times. But you also want to remember that your page should be cluttered with moving animation, too much. Running a PPC campaign is all about getting various elements right, and the landing page happens to be one of the most important ones. We recommend that you do not stop learning here because of course there  is much more, but  it is  worth  your time  to explore.

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